You're invited: Better Business Intelligence Sessions --

Thursday April 16, 11:05AM PT / 2:05 PM ET

Duration: 30 Minute Live Setup - Followed by 30 Minutes for questions (optional)

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Upcoming Session: Set Up A Q2 Brand Tracker in 30 Minutes

Learn how to do market research the modern way. This session is for anyone- from CEOs to marketing departments

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We are focusing on one of the most common inefficiencies in brand research: paying for expensive, slow studies when your team could build something faster, cheaper, and tuned to your actual business.

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In this session, we'll do a live walkthrough showing you how to build a basic brand tracker using Claude, including:

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● What a brand tracker actually needs to do (and what it doesn't).

● How to structure it so your internal team can run it themselves.

● What questions to ask and how to analyze the results.

● How to go from zero to a working tracker in an afternoon.

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No pitch, no deck. Just a practical demo you can replicate the same day.

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The Better Business Intelligence Sessions are a new quarterly series hosted by Amy Graglia, PhD, founder of Novi Research and a leading expert in emerging markets and trends.
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Amy has advised some of the world’s most recognized organizations—including Google, Facebook, WhatsApp, Stanford, the NFL, Fox Racing, and CrossFit—on how to recognize market shifts and pivot strategies to meet them. She also works with LosAlamos National Labs, guiding scientists developing cutting-edge technologies on how to successfully bring their innovations to market.

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