We can help you grow
Growth Strategies
Our proprietary research methodology combines statistical analysis to uncover growth opportunities, qualitative insights to contextualize these opportunities and identify effective strategies, and ethnographic research to test and optimize these strategies for Guaranteed results. This comprehensive approach directly informs strategies for customer acquisition, retention, reducing churn, and increasing customer LTV and loyalty.
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Customer retention for omni-channel companies
I commissioned Novi to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Novi was able to pull from a wide range of methods to creatively address the business need.
Director of Consumer Research
Prediction Models
Our unique statistical model predicts the impact a new product or concept will have on brand perception and future revenue. Through comprehensive quantitative research, we evaluate the effectiveness of business strategies, whether they involve marketing or new products. This allows companies to make informed investment decisions by understanding the potential effects on customer awareness, consideration, and conversion.
New product for messaging platforms
The value of adding expensive features to footwear
Design KPIs
We specialize in designing KPIs to help companies continuously monitor the success of their strategies. This enables them to measure where their efforts yield the highest return and identify growth opportunities by highlighting key levers for positive organizational impact.
Conversion metrics
Setting up usable LTV metrics
Strategic Initiatives
Our research is designed to produce high-level actions or projects that an organization undertakes to achieve its long-term goals and objectives. Our larger projects have been proven to drive significant improvements in key areas of the business. These initiatives often involve coordinated efforts across various departments and are aimed at addressing critical business challenges, seizing new opportunities, and ensuring sustainable growth and success.
A path to bring your product to the marketplace
Building a consumer following around the company’s mission
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