Custom Research Solutions to help innovative companies thrive in a complex marketplace.
Research should produce solutions not data!
Our core belief is that research is worthless if it is not replicable. We work with academics to double-check each tool we design to ensure the methodology will reproduce replicable results. We also have a 1 to 3 ratio policy for data analysis. For every “hour” of data received, we spend 3 hours analyzing and making sense of it. We strive not only to understand the feedback we receive but also to contextualize it within the business and its overall growth objectives. This process requires time and thorough analysis, incorporating both social behavior data and business intelligence.
We use research to directly inform business strategies for growth
We employ a unique research methodology that has been designed over years of combining academic research and business insights which combines statistical analysis, qualitative insights, which ethnographic research to identify and optimize growth opportunities. This comprehensive approach informs strategies for customer acquisition, retention, reducing churn, boosting customer lifetime value (LTV) and loyalty.
We guarantee the strategies will perform
Post research/close of project, Novi commits to two optional and complimentary check-in points within the next 6 months. The first check-in, involves a review of the strategy's progress, addressing any emerging questions or concerns, and gathering additional insights if necessary. The second check-in assesses whether the implemented strategies are influencing the predefined metrics and KPIs set up by Novi and the company to track success. If there is no noticeable impact, Novi Research will conduct a complimentary diagnostic research study to identify the issues and suggest modifications for greater effectiveness.
It's important to highlight that Novi Research remains engaged with our clients throughout the strategy implementation phase. This commitment stems from our belief that research should unequivocally contribute to a positive impact on a brand or company. It should be noted that our methodology is incredibly rigorous and highly effective. Consequently, our post check-ins ultimately become an assessment of the effectiveness of the strategies rather than addressing issues.
Illuminate market opportunities
Find new markets
Create strategy for moving into adjacent markets
Map market shifts and trends
Drive business strategy
Ensure streamlined growth
Keep customers coming back
Increase effectiveness of ad-spend
Do more for your customers
Increase repurchase rate
Decrease churn
Increase LTV
Commitment to impact
Novi Research remains engaged with clients throughout the strategy implementation phase. We offer two optional and complimentary check-ins within six months post-invoice:
First Check-In (3 Months)
We review strategy progress, address any emerging concerns, and gather additional insights if necessary.
Second Check-In (6 Months)
We assess the impact on predefined performance metrics. If no significant impact is observed, we conduct a complimentary diagnostic study to identify issues and suggest modifications for greater effectiveness.Our commitment ensures that research positively contributes to your brand or company.
Featured Cases
How we
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Establish Research Framework
Interviews with key stakeholders to build a list of assumptions, current strategies used, and long-term goals of the company to build a set of testable hypotheses that will produce insights to drive business growth
AI Data Analysis
Our AI partners and statisticians pinpoint the most critical points to find a company's or organization's greatest lever for growth/improvement. We evaluate the potential opportunities of that lever, focusing on specific moments in the customer journey.
Ethnographic Research
Conduct condensed ethnographic research with selected segments to deeply understand the context and reasons behind their behaviors. We identify the root causes and suggest specific interventions that are most likely to succeed.
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Strategy Workshop
Bring insights and conclusions back to key stakeholders to review outcomes of hypotheses testing, and to help the teams turn that information into strategies for positive change and growth. We evaluate and prioritize ideas based on feasibility, impact, and alignment with business goals, developing detailed plans with clear objectives, timelines, responsibilities, and success metrics.
Test Strategies
Choose a subset of the most promising strategies developed during the workshop for detailed testing. Roll out the selected strategies on a pilot basis within chosen segments, closely monitoring and documenting participant interactions and responses. Results of testing will explain which strategies will have the greatest impact and why and conclude with a final set of recommendations.
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"I commissioned Amy to support me with many global projects while I was at Facebook and WhatsApp. As a mixed method researcher, Amy was able to pull from a wide range of methods to creatively address the business need. She takes time to listen for context and understand the business need before diving into the project. Amy approaches everyone with a solution-oriented attitude and delivers actionable insights. She is dependable, creative, humble, personable, genuine, and resourceful. I would highly recommend Amy".
Lesle Litton, Director of Consumer Research
“Amy’s dedication and commitment to understanding our unique needs and goals were unparalleled, and her ability to effectively communicate her findings and recommendations was instrumental in our success. We are greatly appreciative of the invaluable contributions she has made to our organization and highly recommend her expertise to any business seeking to optimize its market positioning.”
Saqib Rasool, CEO of Conceivian
Amy’s qualitative research was instrumental in helping us better understand how our customers evolved during the recent pandemic and the underlying reasons for new behaviors around health & wellness and shopping patterns. Amy helped us uncover key insights into our customers’ needs and preferences so that we could make strategic adjustments to our offering, marketing and communication strategy, and channel choices
Chris Lansing, Executive in Residence
Amy applies her strong strategic leadership and academic rigor to dissecting and solving unique problems. One of Amy’s specialties is articulating the shifting dynamics of categories and exposing emerging market opportunities. Whether a brand is swimming in too much information and needs clarity to drive action, or lacks foundational knowledge of a category, Amy uncovers opportunities and provides clarity on how companies can address those opportunities in a brand-relevant way.
Aura Nelson, Head of Fan Insights
We provide clarity to innovative organizations who are changing the world one great idea at a time.
Global enterprises
Help enterprises strengthen their business strategy, be it expanding their brand, recognizing new opportunities, increasing profit margins, or competing in new markets
Private Equity
Assess the largest areas of impact, and provide strategies that will lead to a significant boost to EBITDA. Very effectively increase profits of companies that need to grow quickly.
Startups
Provide the insights that new companies need to create a solid business plan that investors will take seriously or define a target market + create an effective marketing strategy for an ideal launch
Social Organizations
Use data driven insights to design business and organizational solutions to unique problems
Converting Global Presence into Global Competitive Advantage
Our research is done with a global perspective in mind. With our strategic partners we have the capacity to conduct research in multiple countries, allowing us to create targeted local strategies for global companies, ensuring maximum impact across regions.
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