Thought Leadership

Case study

Global

Company Size

Less than 10

Industry

Executive Coaching

Features

Online coaching

Founders & CEOs

Global executives

Challenge

Where do we need to intervene help significant increase the likelihood of a startup to succeed?

Process

- Academic research -‍

Why do startups fail?

What are the primary reasons startups fail?
Where are programs succeeding in reducing failure and where are programs not successful and why?

- Qualitative research -

Where are entrepreneurs struggling the most?

Where are the primary breakdowns?
Where are entrepreneurs getting stuck?

- Survey -

How strong is the impact on an intervention program among entrepreneurs?

What type of success has the program had on entrepreneurs’ ability to turn breakdowns into opportunities for innovation?
What impact will our entrepreneur training program have on the success of a new organization?

Results

- Publishable insights on what really causes startups to fail.

- Verified results that the program works.

Showing changes in the marketplace

Allows companies to see where they need to head. Great illumination research provides an end-destination: Here's where you are going. Here's why we are going there. Here's the map to get there.

Solve business anomalies

Show what’s causing deviations from expected sales and customer acquisition. For example, why are we seeing significantly lower revenue and sales among a target customer than predicted? Great insights exploring sales deviations, not only allow companies to adopt new solutions, but they also create a space for innovation and creative thinking that wasn’t possible before.

Research for business strategy validation

Test ideas, assumptions about customers, and business strategies to ensure strategies are successful when implemented. Validation and hypothesis testing research will not only increase the chances of success, but also ensure that a company is not working off of false assumptions and perceptions about current market needs.

Thought Leadership

Allows companies and organizations to leverage their research to establish themselves as a leader in a particular industry, and to build credibility and trust with one’s target audience. Thought leadership is an effective tool for driving new innovation, inspiring new ideas, and fostering collaboration and partnerships.

Increasing LTV through Membership Upgrades

A fitness organization wanted to increase customer loyalty, satisfaction, and ultimately spend through premium membership benefits that the customers had been seeking, namely more equipment to address physical therapy and mental wellness.

Reducing Churn and Boosting Profitability at Global Fitness Chain

One of the largest fitness franchises in the world faced a high churn rate, with 40-60% of members leaving within three months of joining.

Enhancing Competitiveness and Engagement in Global Messaging Apps

A prominent operator of one of the largest messaging apps in the world sought to attract a younger demographic and enhance its competitive edge by implementing innovative features such as ephemeral messages and Stories.

Relationships based on trust

Thought Leadership

Process

- Academic research -‍

Why do startups fail?

- Qualitative research -

Where are entrepreneurs struggling the most?

- Survey -

How strong is the impact on an intervention program among entrepreneurs?

Results

- Publishable insights on what really causes startups to fail.

- Verified results that the program works.

Showing changes in the marketplace

Solve business anomalies

Research for business strategy validation

Thought Leadership

Increasing LTV through Membership Upgrades

Reducing Churn and Boosting Profitability at Global Fitness Chain

Enhancing Competitiveness and Engagement in Global Messaging Apps

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